Most of us want and need website traffic, but the amount of conversions is the metric that should be most important to us on a smart website. You can have all the traffic on earth, but if you have a low conversion rate you won’t get the results that you are anticipating. One of the…
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You likely know about Facebook advertising along with the advantages it can offer, but you might not give as much consideration to the way your company’s Facebook page reflects your business or organization. Having a presence on Facebook, Twitter, Instagram and other social networking sites definitely matters in this current digital age where online marketing…
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Many things change over time, especially when it comes to technology. For example, the newspaper has all but vanished and is certainly different than it was even a decade ago. Similarly, television is still around but it is no longer people’s primary source of information and with all of the new tools and platforms available,…
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Remember your first date? When you were preparing to go you probably heard your mother encourage you to look your best and be presentable. You know the saying, “You never get a second chance to make a first impression”. Not only is this applicable to dates but also when interviewing for a job. It’s equally…
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We are big believers in inbound marketing and digital marketing, even through the use of paid marketing tactics such as Google or Facebook advertising. However, sometimes there isn’t a budget for ongoing advertising campaigns. Never fear, you can still ensure your company’s success online without spending anything at all. Increased traffic to your company’s website…
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The new year is off to a start and it’s hard to believe that January is almost wrapped up and in the books. With a new year, it’s definitely time to start planning and thinking about what you’re going to do with your business in 2018, especially in regard to your social media marketing. Where…
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According to NASA, there are 2 1/2 million moving parts in a space shuttle. Let’s pretend for a moment that a single NASA engineer was responsible for designing, building and maintaining all of those parts on the shuttle. Now let’s imagine that you had to fly on the shuttle by yourself into space. Doesn’t inspire many feelings…
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Websites are an essential part of the marketing toolkit for your company or organization. Undertaking a new website or a website redesign is a huge decision and one that should not be taken lightly. Selecting a web design company to plan, design, develop, market, support and continually improve your website is one of, if not…
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Like a Car Needs Oil, a Website Needs Regular Maintenance Houston, We Have a Problem I played ice hockey in high school and oftentimes would get a ride with a friend in what can best be described as, a soon to expire jalopy, to our 6 a.m., before school practices. On one especially blustery, winter morning we…
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We’ve all heard the phrase, “If you build it they will come”. It used to be that you could just build a website and you’d automatically get visitors. But these days, just having a website isn’t enough. The internet is getting more and more crowded and if your website is nothing more than a digital…
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