You likely know about Facebook advertising along with the advantages it can offer, but you might not give as much consideration to the way your company’s Facebook page reflects your business or organization. Having a presence on Facebook, Twitter, Instagram and other social networking sites definitely matters in this current digital age where online marketing is more commonplace. If you are not thinking about how your accounts on such sites play into your reputation, you might not be making the most of your social media marketing potential. The following is a more in depth look at just how your profile on different social channels can have an influence on your reputation.
They’re Talking About You
Not too long ago the internet was a very different place. Most communication online was done in a very “top down” way where companies were just selling to their passive audiences. Companies didn’t engage with their customers in a meaningful way and the people couldn’t really express their collective voices back to a company.
This has all changed drastically as websites are no longer static brochures. No matter how large (or small) your company is, they (customers, clients, prospects, employees, anyone really) are talking about you. Whether they are leaving comments on your blog, tweeting about what they liked or didn’t like about your latest product or posting a Facebook post about the experience they had with your brand, people are talking and you should join the conversation.
Posting and commenting on social channels can showcase how you interact with customers. Even something as straightforward as responding quickly to a comment on a post is something that a potential customer or client may consider before deciding to do business with your company. You need to handle interactions on social media sites just like any other customer service situation to be sure that people have a positive experience with your company.
Company profiles often showcase customer reviews or testimonials which anyone can see since they are typically publicly accessible. It’s well known that having positive reviews can help your business show up in local search results at Google. Google even states that “High-quality, positive reviews from your customers will improve your business’s visibility“.
If you’re receiving a large number of negative reviews on social media channels, you may need to think about getting help with online reputation management to learn how to improve the perceptions of your customers.
Content you post on your social media channels reflect your business and having even one ill-advised post could lead to a sizeable effect. Additionally, neglecting to update your own social pages and posting too infrequently can cause visitors to quickly forget about your company and unfortunately could lead to them moving on to your competitors who may be maintaining more active social pages.
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